Give your email & blogging campaigns the punch they need with video.
If you are a small business owner or someone who works in sales or marketing, you know how important your email and social media campaigns are to the bottom line. Without engagement with your target audience, your efforts and time are largely wasted. That’s why you need to make every communication stand out as much as possible by engaging the recipient . . .and the one sure way to really make your message pops is to use video – whether as the main source for your message delivery or as an accessory to your written messaging.
If you are active with Facebook, you are probably aware of how popular Facebook Live events have become. This new feature allows anyone with a FB account to broadcast a live video feed any time they desire. According to FB stats, the number of video posts has increased 75% globally and 94% nationally within the past 12 months. The amount of video posted within News Feed has increased 3.6 times in year-over-year and more than 50% of Facebook visitors in the Unites States will watch at least one video per visit, amounting to the incredible total of over 8 billion views per day! Needless to say, video messaging is king and will only continue to grow stronger.
That’s why extending your message or brand with a topical video is crucial for any marketing or advertising effort to be truly successful. The question is, how and what do you do with video to strengthen your brand or message? Just like writing, using video to its full effect takes organization and planning. Don’t just throw something together and attach it to your email or blog – make it worthy of your readers and viewers. Have a message in mind and then convey that message with your video. If possible, use a demonstration or some other type of visual stimulation that lends itself to video. The human mind processes visuals 60,000 times faster than it does text, so really give people something to watch.
Planning your video is an important component to helping your blog or email to be perceived as helpful and or interesting. Some of your videos will need to be completely planned and rehearsed in advance, but sometimes it’s best to just go with the flow. This works especially well for Facebook Live, which is made to order for spur of the moment interactions. The key to making a successful Facebook Live video is to practice enough on camera to feel comfortable within your own skin. Just be natural, (which is anything like actually being natural) but it works if you practice. So, before you start posting or attaching, rehearse, rehearse, and then rehearse some more.
You also need to personalize your video as much as possible. Build on your individual brand whenever you can – people like to follow people and not companies, so don’t be afraid of showing your personality. Think of your video as a chance to speak one-on-one with lots of people individually. Use solid eye contact and lots of smiles to convey the fun you are having. People love to watch other people have fun and if you’re having fun, doesn’t that mean your business or product is fun?
The length of your videos can vary, with bigger topics getting more airtime. But even a short video can make a big impact with viewers. Take a tour of your business; share how you perform a daily task; introduce your staff or partner to everyone – these are all great subjects for a short (:30 – 2:00) video. Just practice what you are going to say and how you will position the camera before you start broadcasting. You can also maximize your video’s viewing life by uploading it to one of the online video sharing sites like Periscope and then promote its location to your customers and clients.